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Communications About Legal Services · 4-10% of the exam

Chapter 21Advertising and solicitation

8 sections

The truthfulness floor (Rule 7.1)

  1. 21.1.1False or misleading communications (Rule 7.1)
  2. 21.1.2Firm names and professional designations (Rule 7.1)

Going public: advertising and referrals (Rule 7.2)

  1. 21.2.1Public advertising: content rules and constitutional basis (Rule 7.2)
  2. 21.2.2What a lawyer may pay for referrals (Rule 7.2)
  3. 21.2.3Fields of practice and specialization (Rule 7.2)

Coming to you: solicitation (Rule 7.3)

  1. 21.3.1Solicitation: definition, constitutional basis, and live-contact prohibition (Rule 7.3)
  2. 21.3.2Written solicitation, agents, and absolute bars (Rule 7.3)
  3. 21.3.3Group and prepaid legal service plans (Rule 7.3(e))
Start with 21.1.1False or misleading communications (Rule 7.1)
Chapter 21 · Advertising and solicitation · Open Bar Review